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| Federal Tax Credits on HVAC are BACK AGAIN for 2012-2013! |
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| The American Taxpayer Relief Act of 2012—which was passed in response to the “fiscal cliff”—includes a retroactive extension to the federal tax credits made available in 2011 by the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 on qualifying high-efficiency heating and cooling equipment.
That means more HVAC customers will be able to receive a credit on their 2012 or 2013 tax return. Click below for all the details:
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Don’t just say “thank you” – really mean it! Those two words make all the difference in the sales process. They help you get closer to winning your next sale. To ensure your “thank you” leaves a great impression with the customer, try this approach:
Don’t assume you’ll get referrals. Ask for them. Engage in a conversation with the customer that could uncover more opportunities, using questions such as:
Get a referral letter the easy way. Most people don’t have the time to write a referral letter. The best solution is to write it for them. After you’ve talked with customers, write down what they said. Then use their comments to write a simple letter on their behalf. When you’re done, show the letter to the customer; make sure their comments sound about right; and ask the customer to sign the letter.
Increase your visibility to the neighbors. Make sure your vehicle is always clean and displays your company name and phone number. Ask to place a sign in your customer’s yard. Canvass the neighborhood with door hangers. When neighbors see that Mr. & Mrs. Jones chose you, they’ll be more likely to choose you, too. That’s an “implied referral.” Where can you find yard signs, truck decals and door hangers? Click on “Business Building Tools” at the top of this page.