|Federal Tax Credits on HVAC
are BACK AGAIN for 2012-2013!
|The American Taxpayer Relief Act of 2012—which was passed in response to the “fiscal cliff”—includes a retroactive extension to the federal tax credits made available in 2011 by the Tax Relief, Unemployment Insurance Reauthorization, and Job Creation Act of 2010 on qualifying high-efficiency heating and cooling equipment.
That means more HVAC customers will be able to receive a credit on their 2012 or 2013 tax return. Click below for all the details:
Taco’s ‘March to Efficiency’ Promotion Set
To Begin Friday, March 1. Are You Ready?
Every day in March, Taco will give away a different featured product, or a seat in one of our popular Factory Training courses, to some lucky visitor to flopro.taco-hvac.com.
To enter, contractors and installers simply visit the FloPro Team website, watch a short video on the featured product of the day, then enter to win that product.
They must enter to win each day to be eligible for that day’s drawing, which means we’ll have maximum exposure for many of our great new products in the Taco e-smart family of resource saving products.
Print ads have been placed to run in the March issues of industry publications, including Contractor, PHC News, Plumbing & Mechanical and The Wholesaler.
Online ads will appear on major industry websites throughout the Internet.
More than 25,000 contractors and installers will get promotion emails from us every day in March. Remember, they must visit the website each day to enter the daily drawing.
Are You Ready for the ‘March to Efficiency?’
Be sure you are ready to capitalize on this high-profile promotion.
- Get the promotion posters and counter cards out to your wholesalers.
- Use this promotion as a reason to call wholesalers and their countermen, individual contractors and installers in your territory.
- Visit your “My Taco” page on the Taco website for details on the promotion, a complete list of featured products, plus copies of the print ad, poster and counter mat.
Watch your inbox for more details, coming soon.
Thanks for your interest.
Director of Brand Marketing
By John Teder
ICP Training Manager
Every time you finish installing a new HVAC system, you have a golden opportunity to sell another one, if you follow four easy steps:
Don’t just say “thank you” – really mean it! Those two words make all the difference in the sales process. They help you get closer to winning your next sale. To ensure your “thank you” leaves a great impression with the customer, try this approach:
• Make good eye contact.
• Give a firm handshake.
• Say, “I really appreciate your business, Mr. Jones. I’m honored that you’re trusting me with such an important long-term investment.”
Don’t assume you’ll get referrals. Ask for them. Engage in a conversation with the customer that could uncover more opportunities, using questions such as:
• “Do you know anyone with allergies? We have some options that can help clean the air in their homes.”
• If you’re in a subdivision that’s 10-15 years old, “Do you know if any of your neighbors still have the original heating and cooling system in their home? A new system may help them save a lot of money on their utility bills.”
Get a referral letter the easy way. Most people don’t have the time to write a referral letter. The best solution is to write it for them. After you’ve talked with customers, write down what they said. Then use their comments to write a simple letter on their behalf. When you’re done, show the letter to the customer; make sure their comments sound about right; and ask the customer to sign the letter.
Increase your visibility to the neighbors. Make sure your vehicle is always clean and displays your company name and phone number. Ask to place a sign in your customer’s yard. Canvass the neighborhood with door hangers. When neighbors see that Mr. & Mrs. Jones chose you, they’ll be more likely to choose you, too. That’s an “implied referral.” Where can you find yard signs, truck decals and door hangers? Click on “Business Building Tools” at the top of this page.
Keep practicing these ideas on all of your sales calls. It makes a difference!
Watch John Teder’s 3-minute video
RIDGID introduces the ultimate in press tool technology: the RP 210-B. For a fast and reliable way to join copper, stainless steel and PEX, the new RP 210-B has more capacity than any compact press tool on the market. This model is 2 inches shorter and 25% lighter than their previous compact tool and features the longest service interval available (32,000 cycles), an improved swiveling barrel, and a powerful 18V Lithium-Ion battery. Now you can do more… with less!
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