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GSI Doylestown Showroom. Now Open and Better Than Ever!

19 Thursday Apr 2018

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GSI Bath Showplace – Doylestown

Better Than Ever

GSI Bath Showplace

by Julie Shannon

GSI Bath Showplace has been a premier bathroom showroom in the region since 1989. Its Bucks Countybased parent company—Grove Supply, Inc.—has six showroom locations throughout Pennsylvania and New Jersey, offering everything from faucets, cabinets, toilets and tubs, to shower doors, showerheads, lighting features, vanities, various bath accessories and much more. Although a fire reduced the Doylestown location to rubble in August 2016, the company is preparing to reopen the rebuilt showroom so it’s better than ever.

GSI Bath Showplace will give the revamped showroom a completely different look, with grander displays and a customerfriendly open layout—something that was not possible at the location prior to the tragedy. The company expects the project to reach completion by the spring of 2018. John Vitale, vice president of showrooms, says the new showroom will be one of the best—if not the best—in the Tri-State area.

“We started to put our thoughts together and decided: Let’s raise the bar and create a display environment truly worth the trip,” says Vitale. “It’s going to be very open and have a clean look, yet we are fitting in more products that people want to buy today. For example, we will have over 10 tubs—mostly the popular freestanding—on the floor to which you are invited to sit in any of them. This will be more customer-friendly and inviting and more rooms will be set up as a bathroom so customers can see it in 3-D instead of trying to picture it in their head. It’s the first time we’re doing something like this.”

Other examples of the variety visitors will see set up include their many displays of shower bases, walls and doors. Vitale adds, “The vast amount of unique vanities, medicine cabinets and top selections to be seen will be so overwhelming, you’ll be wondering: Is there anything else left for the human mind to create? Coming to a GSI Bath Showplace lets visitors use their senses to get a true feel for the product.”

In other words, it will be a far cry from having to simply view products on a high shelf or in a brochure.

One-of-a-kind Experience
In addition to offering displays throughout the showroom and the open layout, Vitale

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and his team—showroom manager Maureen Manney Crow and sales associate Nancy Buehrle—spend a lot of time thinking about how to make the Doylestown showroom stand out and create a unique customer experience. Their solution: to create a private “experience room” where customers can actually try before you buy what some would call “bathroom appliances.”

“Now that we have this opportunity to start from scratch, we really wanted to make this a one-of-a-kind experience,” Vitale says. “We’ll have a room where people can reserve a time—half hour to an hour—and sit and soak in a whirlpool tub or use our steam shower as well and experience what an inhome steam shower can do for your body. It’s like a personal spa, and there are so many health benefits. A steam shower cleans out your pores, improves breathing, opens up nasal passages and helps promote sinus drainage. I encourage people to experience it in our showroom.”

 

GSI Bath Showplace follows the latest trends and carries almost every style and product with the most up-to-date technology available. Featured brands include American Standard, Grohe and DXV, among others.

20180416_174517“We have a lot more variety of products,” Vitale says. “Home centers will only have a few big vendors, but we have that along with some unique and exclusive lines. For example, we have over 10 different faucet lines and a big variety of specialty vanity bases—each that have their niche, different finishes and different styles. There’s so much to view and touch in a setting you will not see at home centers.”

Additionally, GSI Bath Showplace is one of the few showrooms in the region to carry DXV products from American Standard, a high-end line of designer faucets, sinks, toilets and accessories inspired by the notable design movements—classic, golden era, modern and contemporary—of American Standard’s 150-year history. Vitale suggests customers visit its website, GSIBathShowplace.com, and create a wish list of their favorite DXV products online and bring it to the showroom; this not only saves time, but also enables customers to get a better feel for the products before they even walk through the door.

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“We recommend this because usually customers are overwhelmed and surprised at how much there is to consider for a bathroom,” he says. “They didn’t realize all of the products that are available to them, like having shower glass doors with multiple slide options with very little metal surrounding it, or the multiple shower faucets and other features that can be used inside your shower, like an LED-lit, fog-free shaving mirror or a Bluetooth radio.”

Recently, freestanding tubs and vanities have become more popular, according to Vitale, who says he’s seen more customers opt for a blend of traditional and contemporary styles. The result: a clean look that’s less modern—he calls it “transitional.”

“People are ripping out bathrooms from the ’80s with their tiny showers and tubs dropped into large tile decks and expanding the showers and installing smaller freestanding, but deep soaking tubs,” he says. “For vanities, people are getting away from having them built in between walls and installing more stand-alone furniture style designs. Also gaining acceptance in homes lately are wall-hung vanities that give a more open feel and certainly are much easier to clean around.”

Standing Apart
GSI Bath Showplace concentrates solely on bathrooms, unlike most other showrooms and home centers. What that means, Vitale says, is that customers will “see things differently” at its showrooms compared with locations that focus mostly on kitchens but

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have some bath products, mostly as an afterthought.

“We sell toilets and not just what you see everywhere else; we have toilets that go in the wall, clean themselves and, yes, can clean you, too,” he says. “We focus solely on the bathroom products and products you won’t find anywhere else, products

such as mirrors that are 60 inches wide and 40 inches high, with LED lights and a built-in television screen. You can watch the traffic report as you’re shaving. And because bath products are our specialty, our staff knows what these products can do and help you find what is right for you.”

For anyone thinking about giving a bathroom a facelift before GSI Bath Showplace has completed the overhaul of the Doylestown showroom, the company has five other showrooms in the area: Devon, Philadelphia’s Fox Chase neighborhood and Southampton, as well as two locations in New Jersey (Hightstown and Stone Harbor). There, they will speak with a friendly industry professional who has the knowledge and expertise to guide them through the process. Of course, homeowners can always visit the company’s website, GSIBathShowplace.com, to peruse the full range of options.

“We see ourselves as a destination,” Vitale says. “It’s a different experience than being in a home center. If you want to see all of the options available for a bathroom, you want to come to GSI. That’s what we do best.”

GSI BATH SHOWPLACE
636-A N. Main Street
Doylestown, Pa.
(215) 348-5720
GSIBathShowplace.com

Published (and copyrighted) in Suburban Life Magazine, November, 2017.

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Start Your Bath Renovation Wishlist at gsibathshowplace.com

13 Monday Mar 2017

2017-dmm-feb-gsi website ad

www.gsibathshowplace.com

Posted by grovesupplyinc | Filed under Products, Promotions, Showroom

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Now Available – Delta Floor Mount Tub Filler

07 Wednesday Aug 2013

Posted by grovesupplyinc in Products, Showroom

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Tags

Bath, Delta, showroom, Tub Filler

Delta Faucet. See what Delta can do. Announcing the Contemporary
Floor Mount Tub Filler
45051042-8.jpg
Designed specifically for the growing trend of free-standing tubs, the contemporary style of the Delta® Floor Mount Tub Filler was inspired by the sleek elegance of modern European design. Featuring:
  • MultiChoice® Universal Pressure Balance Valve –Features the Monitor® 14 series single-function pressure-balance valve and cartridge that maintains the temperature +/-3°and meets local codes and specifications that may exist for projects
  • Touch-Clean® Spray Holes – Allows you to easily wipe away calcium and lime build-up from the spray face with the touch of a fingers
  • Beautiful finishes – Available in Chrome, Champagne Bronze™, Venetian Bronze® and Brilliance® Stainless
  • 6-9gpm Laminar flow – Cascades the water out in a laminar flow for an elegant look while filling the tub
  • Red/Blue handle indicators – Meets requirements for projects

High-end bathrooms a fixture at Grove Supply in Stone Harbor

13 Wednesday Mar 2013

Posted by grovesupplyinc in Showroom

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Bathroom, Faucets, showroom, soaking tubs, Toilets, Toto, walkin shower, whirlpool

Grove Supply

Juliana Burzacki, showroom manager at Grove Supply in Stone Harbor, shows a custom claw-foot tub at the store on 96th Street.

By MICHAEL MILLER Staff Writer pressofAtlanticCity.com

STONE HARBOR — The Grove Supply showroom on 96th Street fits right into this upscale resort town.

The store uses soft track lighting and a subtle color palette to highlight each brand as if the faucets, sinks, toilets and tubs on display were fine art. The effect is much like stepping into one of the town’s galleries.

Showroom manager Juliana Burzacki, of Lower Township, said that was her intention when she designed the store in 2008.

Grove Supply Inc. was founded in 1940 by Carl Wolfe, who owns a home in the Diamond Beach section of Lower Township.

The Warminster, Pa.-based company has 14 locations in New Jersey and Pennsylvania, including stores in Vineland and Wildwood.

Since the Stone Harbor showroom opened after the housing-market collapse, a majority of its customers have been homeowners improving their homes rather than trading up. But that pendulum is showing signs of swinging back to new construction, she said.

The home-improvement industry is expected to grow by 4 percent in 2013, or slightly less than last year’s rate, according to analyst IHS Global Insight. Americans are expected to invest $285 billion in home-improvement products this year, or about 4 percent more than in 2012.

Grove Supply works with builders, contractors and homeowners to design bathrooms to suit practical needs and individual tastes.

“We don’t want to put people off by thinking because we’re in Stone Harbor everything will be twice as expensive. It’s not,” she said. “We start with the customer’s budget and work from there.”

Still, if customers want a bathroom to impress, Burzacki said, Grove Supply is ready.

“People are putting their bling in the powder room. That’s the statement bathroom,” she said.

The master bathroom comes second, which often includes a remodel to increase its size.

“They’re taking a little room out of another room to expand the traditional bathroom so they can have big walk-in showers or higher-end sinks,” said Pete Leonard, owner of Pete Leonard Plumbers based in West Cape May.

Some of his customers have become more discerning about their bathroom fixtures, asking for amenities such as glass-enclosed steam rooms.

“Customers are asking for a lot of higher-end fixtures, nice whirlpool tubs and showers with multiple heads in them,” he said.

Leonard said he doubts people are spending any more free time in their new-and-improved bathrooms.

“They just want to make a statement,” he said. “People see something in another person’s bathroom and think, ‘If he can have it, I can have it.’ It gets absolutely ridiculous sometimes.”

But one person’s ridiculous is another person’s robotic toilet.

The lids on commodes by Toto, a Japanese manufacturer, open when someone approaches. They have heated seats, bidets and a mist of electrolyzed water to clean the bowl after every automatic flush.

Other makers offer slam-proof toilet lids that close with a whisper.

Likewise, Grove Supply’s high-tech faucets have activation sensors both above and below the elegantly curved stainless steel. One swipe above the faucet turns it on. A swipe in the other direction turns it off.

Still, function typically dominates form for most customers, some of whom are replacing bathtubs with obstacle-free showers with benches and hand rails.

“People are considering their retirement and aging in place. The showers are safer and easier,” Burzacki said.

Even young professionals are saying no to the soaking tubs because they don’t have time to use them, she said.

Burzacki said she gets less foot traffic in her showroom than the typical home-improvement box store. But her customers know what they want and are ready to buy, she said.

“They want a truly custom home and that includes the bathroom,” she said.

Contact Michael Miller:

609-272-7217

Grove Supply Inc.

Location: 373 96th St., Stone Harbor; 13 other locations

Owner: Carl Wolfe, of Lower Township

Founded: 1940

Employees: 100 at 14 locations

Revenues: Not disclosed

Phone: 609-368-8290

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